Research shows that people are more likely to help charities with animals than people.
So when Vitalant told us only 10% of eligible people donate blood,
we recruited some adorable animals to help save the humans.
AGENCY: Karsh Hagan
Copywriter: Rachel Block
Art Director: Olivia Conroy
Senior Art Director: Kristine Crawford
Associate Creative Director: Mark Stiltner
Executive Creative Director: Dave Cook