Rachel Block

Voodoo Ranger IPA

Beer on mountain backdrops. Pictures of hops. Ridiculously detailed tasting notes.
You won’t find any of this on Voodoo Ranger’s Instagram.
Using our unique mascot and our humorous tone, we set out to differentiate Voodoo Ranger from all other craft beers.
You could say it worked.
Our content received 15x the normal engagement rate for the craft beer category
and Voodoo Ranger IPA became New Belgium’s best-selling beer for the first time ever.

The Gram

AGENCY: Fact & Fiction
Copywriter: Rachel Block
Senior Art Director: Michelle Crippen
Associate Creative Director: Jacqueline Mellow
Creative Directors: Rob Lewis & Brock Johnson