It’s the most wonderful time… of the weirdest year yet.
So how do you celebrate the holidays in the middle of a pandemic?
By giving thoughtful gifts that mean more.
To highlight Macy’s vast amount of gifts at a variety of price points,
we created relatable scenarios that are familiar for all of us this year.
Because even if we can’t be together physically,
we can still feel close to each other.
AGENCY: Major Behavior
Copywriter: Rachel Block
Art Director: Rachel Warner
Creative Director: Ken Erke