Rachel Block
Full-Time Copywriter. Full-Time Girl.
Scent By You
Due to harmful messaging and stigma,
many of us are left thinking that if our vagina doesn’t smell like a flower,
then something must be wrong with us.
(Spoiler alert: This isn’t true.)
What’s wrong is putting harmful scents in our intimate products.
That’s why Love Wellness makes a fragrance-free pH Balancing Cleanser,
so you can smell like you.
:15 (Social)
Paid Social
“This, Not That” IG Story
Who’s talking about the way vaginas actually smell? No one.
So we created a post that did just that.
“Vulva Rules” IG Stories
With so much misinformation out there, we saw a need to create an educational post to set the record straight about vaginal care.
Landing Page
The go-to spot to learn about our message and cleanser.
AGENCY: Major Behavior
ACD / Copywriter: Rachel Block
ACD / Art Director: Brian Lamy
Executive Create Director: Ken Erke
Executive Producer: Mary Cheney
Production Company: L’eloi